401KSCALER | Relationship focused, compliance-first

401K

SCALER

Platform

How it works

Leadership

Pilot

Platform

How it works

Leadership

Pilot

The 401(k) advisor platform · Built with Sonoma Wealth Advisors

The platform 401(k) advisors use to run every plan with discipline.

Compliance calendars, fiduciary governance, plan design, and participant engagement — in one operating system, built over 1,600 plans.

Plans on the platform

Live

1,600

as of May 2026 · Sonoma deployment

Continue

1,600

plans

managed on the platform across the Sonoma Wealth Advisors deployment

as of May 2026

60%

less admin time

measured against the pre-platform cadence on quarterly reviews and notices

Q1 2026

37

integrated workflows

shipped end-to-end from onboarding through outbound RFP

current platform GA

The problem

Three problems make running a 401(k) practice harder than it should be.

Compliance moves on a calendar; your tools do not.

Form 5500, Safe Harbor notices, QDIA, 404(a)(5), SAR, ADV, CRS, 408(b)(2). Eight cycles, half a dozen owners, one missed deadline that ends up in a DOL letter. Spreadsheets cannot track all of it; CRM tickler tools were not built for plan-level obligations.

Best-of-breed becomes worst-of-many.

Benchmarking in one platform, fiduciary docs in a second, CRM in a third, and Excel for everything that falls between. Each is competent. Together they fight you — and the firm pays for it in advisor hours, not software lines.

Adding plans means adding people.

The growth math is unforgiving: every hundred new plans pulls in another full-time operations hire. Owners want to grow the book; few want to grow the back office at the same rate.

What we built

One operating system, built over 1,600 plans.

401KSCALER consolidates the four lanes that consume the most advisor hours into one system of record. Each lane is engineered to produce sponsor-ready output — the artifact a fiduciary committee or DOL examiner would expect to see, drafted by the platform and signed by the advisor.

01

Fiduciary governance

A defensible record on every plan — drafted by the system, signed by the advisor.

Investment Policy Statement builder with 14-section editor and version supersession

Committee Welcome Packet, charter, and meeting minutes generation

Annual fiduciary self-assessment against the Prudent Practices framework

Document vault with retention, version, and audit-trail enforcement

Walk through the platform

02

Compliance and notices

One calendar across every plan, every cycle, every cadence.

Sponsor and advisor calendars unified — 5500, Safe Harbor, QDIA, 404(a)(5), SAR

PTE 2020-02 rollover optimizer with attestation and audit trail

Bulk participant-notice delivery with per-participant responsibility tracking

Beneficiary management with annual reminders and spousal consent

Walk through the platform

03

Plan design and benchmarking

Sponsor-ready answers, drafted from the data you already have.

Three-component fee decomposition: recordkeeper, advisory, investment

Sponsor-ready cost-and-services report with peer comparison

Plan-design modeling for auto-enroll, escalation, and match formulas

Provider concentration and fee-trend analytics over time

Walk through the platform

How it works

From your first plan to your thousandth — the same three steps.

01

Onboard your book.

CSV import from your existing recordkeepers, or a browser-skill scrape where contractual feeds are not available. Lifecycle Kanban shows every plan's onboarding state at a glance.

02

Configure your firm.

Feature flags, content-sourcing posture, advisor roles, custom domain, and branded email. The firm principal controls each setting in one place.

03

Run the practice.

Annual cadences, sponsor compliance, RFPs, and participant programs run on schedule. The advisor remains the actor on every decision; the platform handles the bookkeeping.

The pilot firm

“401KSCALER replaced four separate tools for us. The first sponsor meeting we ran with the new fiduciary review pack, the client asked us to send the same format to their personal advisor — that is the test we wanted to pass.”

SW

Sonoma Wealth Advisors

Pilot firm · 1,600 plans on the platform

May 2026

Leadership

Built by an advisor and an engineer.

401KSCALER has two founders: an advisor who needed it and an engineer who could build it. Daren ran the firm and knew exactly what was missing. Charles wrote the software. The first version ran at Daren’s own practice before it ran anywhere else.

Daren Blonski

Co-founder · Managing Principal, Sonoma Wealth Advisors

Daren co-founded Sonoma Wealth Advisors and runs it as managing principal. He’s a CFP and an Accredited Investment Fiduciary who came to advising through psychology, not portfolios, and built a practice on the unglamorous half of the work: the compliance and the fiduciary records that have to survive an audit. Sonoma was 401KSCALER’s first pilot, and when the software makes a fiduciary call, it makes the one Daren would.

Charles Dawson

Co-founder · Founder, serveyou.ai

Charles is the founder of serveyou.ai and the engineer behind 401KSCALER. He built the system underneath the product: the layer that turns a plan’s raw recordkeeper data into a sponsor-ready review and keeps the audit trail intact. The discipline the product promises is enforced in his code.

Pricing

An annual subscription with a single onboarding fee. Terms are private and shared on request.

Schedule a conversation

Forty-five minutes. Honest answers in both directions.

We will walk the platform with your operations, compliance, and finance leads. If 401KSCALER is the wrong shape for your book, we will say so on the call.

401K

SCALER

The platform 401(k) advisors use to run every plan with discipline.

Established 2026 · San Francisco

Platform

Fiduciary governance

Compliance and notices

Plan design and benchmarking

Participant engagement

Firm

Pilot deployment

Pricing

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